HIDAKA "INFINITY WATCH BRACELET"
HIDAKA
A link chain bracelet made from vintage broken watches.
They use junk items that have nowhere to go as materials, and by upcycling and reusing, they approach new value as a counter to typical luxury.
*Since the watch parts are second-hand items, they are all unique pieces.
<Material>
BRASS
HIDAKA
DESIGNER: Shun Hidaka
He studied at Bunka Fashion College and Coconogaku, and created an installation at "FASHION MOMENT TOKYO", produced by Yoshikazu Yamagata and Mikio Sakabe.
The brand launched with its Spring/Summer 2017 collection, after exhibiting its works at rooms, one of the largest exhibitions in Japan.
Based on the concept of "Discovery to existing intellect," the brand adds its own minimalist essence to everyday objects to express the duality of "the excitement of the unknown" and "the comfort of the known."