MATSUFUJI


MATSUFUJI
A Japanese unisex brand based on the concept of ``clothing that allows individuals to recognize their uniqueness,'' while valuing the elements of workwear while also maintaining elegance.
The perfect balance between minimal elegance and workwear taste. Based on the idea that "all men's clothing is workwear," we incorporate functionality and workwear ideas throughout in terms of details and materials. Rather than graphics or decorations, the brand's signature features include play with materials, items with a twist on simple designs, and minimalist use of color.
Inspired by clothing associated with authority and labor, we combine modern technology and traditional crafts with inspiration from everyday life to create humorous products.

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