ADSR​ Dee S R )

The oval type, which was symbolic of the grunge scene of the 90s, has been boldly lowered in height and width as a modern approach, and resized into a sharp shape, resulting in a genderless, versatile design.
The white color scheme is reminiscent of that time, but the contrast with the shape creates a hybrid feel that is truly ADSR-like.

" ADSR ( A Dee S " R " is a Japanese eyewear brand that started in 2010 .

The brand name "ADSR" is an acronym for the parameters "Attack" and "Decay" that control the sound of electronic musical instruments. This name represents the concept of creating a product by delicately controlling various design elements such as materials, form, and coloring.
Just like music, the eyewear is designed to make the most of the various properties of the materials, without compromising the atmosphere of classic eyewear, and the brand offers a cutting-edge collection that is modernized using various music cultures as design sources .