HIDAKA "SUBSTITUTE BIB TOTE"
HIDAKA
The design was inspired by the goalkeeper uniform of Liverpool, the winning team of the UEFA Champions League in 2004-05, which was the most memorable thing the designer saw when he was a soccer boy.
The designer designed the bib-shaped tote bag based on his own memories of wearing a bib while sitting on the soccer team's reserve bench at the time, and it features an embroidered sponsor logo and emblem sampled from the uniform worn by Liverpool goalkeeper Jerzy Dudek.
<Material>
100% nylon
HIDAKA
DESIGNER: Shun Hidaka
He studied at Bunka Fashion College and Coconogaku, and created an installation at "FASHION MOMENT TOKYO", produced by Yoshikazu Yamagata and Mikio Sakabe.
The brand launched with its Spring/Summer 2017 collection, after exhibiting its works at rooms, one of the largest exhibitions in Japan.
Based on the concept of "Discovery to existing intellect," the brand adds its own minimalist essence to everyday objects to express the duality of "the excitement of the unknown" and "the comfort of the known."