◉MATSUFUJI

DESIGNER: Tsutomu Matsufuji

This Japanese unisex brand is based on the concept of "clothing that recognizes the uniqueness of each individual," and while it values elements of workwear, it also has a sense of elegance.
It has an exquisite balance of minimalist elegance and workwear style.
Based on the idea that "all men's clothing is workwear," the brand incorporates functionality and workwear ideas throughout in terms of details and materials.
The brand's distinctive features are not graphics or decoration, but rather playing with materials, items with a twist on simple designs, and minimalist use of colors.
Taking inspiration from clothing associated with authority and work, the brand offers humorous products that combine modern technology and traditional crafts with inspiration from everyday life.